Video Marketing Tips for e-commerce
There's no better way to make your audience fall in love with a product or service than to let a beautiful, engaging video tell the whole story for you. Numbers speak for themselves: 2 out of 3 people claiming they'd be more likely to make a purchase after watching a product video
Why use Video Marketing for e-commerce?
The inability of most of us to stop watching recommended clips from wherever we get out video content is only one of the reasons you should consider video one of the primal directions in your marketing activities. Let us sprinkle a few more reasons on top:
- Longer time on site
Sharing engaging, high-quality, and, most importantly, relevant video content helps retain your website visitors and significantly reduce website bounce rate.
A short 2-minute video overviewing your business and how it solves your viewers' problems works best at engaging potential customers and is comparable to a dynamic, well-versed sales pitch.
2. Increased website traffic
Improved customer retention rate and longer time spent on your website, in its turn, lead to enhanced SEO. Google recognizes your videos as valuable content, increasing your website's search engine rating and bringing additional organic traffic.
3. Boosted conversion
Improved customer retention rate and longer time spent on your website, in its turn, lead to enhanced SEO. Google recognizes your videos as valuable content, increasing your website's search engine rating and bringing additional organic traffic.
4. A format that's easy to digest
At least 95% of people absorb videos better than text. Potential customers now prefer seeing products or services in action rather than reading about it.
Strategies
Now, it's time for us to share a few ideas that will bring your video marketing strategy to the next level:
- Take advantage of format variety
Our previous article on Video for e-commerce trends highlighted the main video types (UGC, shoppable stories, close-ups, etc.) that are an absolute must-use for any online business owner.
Now, as an e-commerce store, you likely offer multiple products which could be marketed differently using many types of videos. Once again, it all comes down to you thoroughly studying the needs of your target audience and choosing the correct video solution that'll allow you to create and share various video content instantly.
2. Improve communication
Consumers today heavily rely on UGC and look to fellow shoppers for insights about purchases. No good review will come your way without an effective customer communication strategy.
A set of simple features, like instantly recorded video messages and interactive polls, will allow you to create the feeling of a more personalized, one-to-one interaction. Content like this adds to your credibility and builds up your trust rating.
3. Leverage Multichannel marketing
By sharing your video content across all your social media channels, you're raising brand awareness and ensuring that your content reaches prospective buyers no matter where they follow you.
4. Analyze and improve
The last tip is pretty straightforward: when producing videos people can't stop watching, it's essential to measure your content's efficiency.
Conclusion
To conclude, it's never too late to reap the benefits of an ever-expanding video marketing channel. With a well-chosen execution tool and enough time to build a good video marketing strategy, the payoff is definitely worth it.
Good luck!